Google Analytics

Google Analytics 4 (GA4)

With emma's Google Analytics 4 integration, you can manage accounts and properties, generate custom reports, retrieve real-time data, and access metadata. Leverage GA4 Data API and Admin API for comprehensive web and app analytics.

Features

GA4_Operator supports the following 8 tools:

Authentication

Method:OAuth 2.0

Connect to Google Analytics using OAuth 2.0.

Category

Tool Count

Admin API (Account & Property Management)

	Tool Name	Description
	ga4_list_accounts	List all GA4 accounts
	ga4_list_properties	List properties under a specific account
	ga4_get_property	Get detailed property information
	ga4_list_data_streams	List data streams for a property (Web, iOS, Android)
	ga4_get_account_summaries	Get account and property summaries in bulk (ideal for overview)

Data API (Report Generation)

	Tool Name	Description
	ga4_run_report	Generate custom reports (dimensions, metrics, date range, filters, sorting)
	ga4_run_realtime_report	Generate real-time reports (last 30 minutes of live data)
	ga4_get_metadata	Get available dimensions and metrics metadata for a property

Parameters

Parameter Name	Description
property_id	GA4 property ID (numeric format, e.g., 123456789)
dimensions	List of dimensions (max 9, e.g., date, country, deviceCategory)
metrics	List of metrics (max 10, e.g., activeUsers, sessions, bounceRate)
start_date	Start date (YYYY-MM-DD format or relative: today, yesterday, 7daysAgo)
end_date	End date (YYYY-MM-DD format or relative: today, yesterday)
dimension_filter	Dimension filter (e.g., country==Japan, pagePath contains /blog)
metric_filter	Metric filter (e.g., sessions>100, bounceRate<0.5)

Common Dimension & Metric Combinations

Traffic Analysis

Analyze users, sessions, and bounce rate by source, medium, and date

Dimensions:

sessionSource, sessionMedium, date

Metrics:

activeUsers, sessions, bounceRate

Page Analysis

Analyze page views, session duration, and bounce rate by page path and title

Dimensions:

pagePath, pageTitle

Metrics:

screenPageViews, activeUsers, averageSessionDuration

Device & Region Analysis

Analyze users and engagement rate by device category, country, and city

Dimensions:

deviceCategory, country, city

Metrics:

activeUsers, sessions, engagementRate

Event Analysis

Analyze event counts and conversions by event name and date

Dimensions:

eventName, date

Metrics:

eventCount, activeUsers, conversions

Prerequisites

• emma account required
• Google Analytics 4 account and property required
• Google Analytics must be connected in emma settings

GA4 Only

This tool is for Google Analytics 4 (GA4) only. Legacy Universal Analytics (UA) is not supported.

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